Video

As part of a wider campaign promoting the Italian construction sector, and together with the construction supply chain under the "Fondamentale - La Filiera delle Costruzioni" logo, ANCE co-created and promoted this visual story "Noi che veniamo da lontano" (Transl. "This is us, we come from far away") with Italian popular actor, movie director and narrating voice, Luca Zingaretti.

The emotional power of this commercial, and the 'linchpin' of this wider construction industry campaign, lies not only in its content, but in the way it can convey a sense of collective pride and awareness of the Italian historical and cultural past, without losing sight of the drive towards the future. The idea is also to reaffirm the value and key role of our sector for the development of the country and spread a feeling of 'safety'.

The result of long and intense work that ANCE carried out with the other 11 organisations of the supply chain and thanks to the bilateral construction bodies FORMEDIL, CNCE and Sanedil S.R.L, who financed the campaign.

More info: www.filierafondamentale.it

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  Presentation of FONDAMENTALE campaign - ANCE 2025 - Giorgia Catalini.pdf

  Download ANCE presentation on video and campaign

A Word from ANCE President, Federica Brancaccio:

"Fondamentale represents the strength of the bilateral construction system. Companies and unions have always been together to give value to a sector that is central to the development of the country and to spread the culture of safety. This advert tells, thanks to the eyes of Luca Zingaretti, our history and our horizon. We - who come from far away - want to look far away!", said Brancaccio, during the official launch event of the video on 9 January at the Biblioteca della Camera dei Deputati in Rome, at the presence of Luca Zingaretti and other invited guests.

The commercial aired from 12 January to 1 February on all major national broadcasters including Rai - Radiotelevisione Italiana, Mediaset, Sky, La7, and digital platforms like Netflix, Prime Video & Amazon MGM Studios, RTL, Spotify.