"Water Wise EU": FIEC becomes Ambassador to promote new EU campaign

FIEC is now among the Ambassadors of the "Water Wise EU" campaign launched by the European Commission.

The campaign aims to raise awareness of the increasing stress placed on Europe’s water systems and to spotlight the many available solutions to tackle issues related to water. ‘See water differently’ is the campaign slogan with the hashtag #WaterWiseEU.

The campaign was formally launched at the EU Green Week on water resilience, which took place on 29 and 30 May, and it will run until the end of September.

FIEC is a strong supporter of the idea of a European Blue Deal, as it believes that more water resilience is urgently needed in the EU.

At the EU Green Week, the European Commission and the Belgian EU Presidency stressed that the water cycle is broken and that more investment in water resilience is needed in the next EU budget. The incoming Hungarian Presidency stressed that water is not only a natural resource, but also a social and economic resource, and that investing in water means investing in industrial competitiveness. FIEC fully shares these views.

We join the European Commission's invitation to have an active role in the dissemination of this new communication campaign: the material and the visuals are available in all EU official languages. You can use the online toolkit for 'partners' to get involved and share the key messages among your networks.

A 10-second campaign teaser video invites people to dive into the topic. Watch the video.

More information about #WaterWiseEU at this link.


Read or download the KEY MESSAGES of the campaign:

  • FIEC icon
    #WaterWiseEU Campaign Key Messages - EN.pdf

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